What is Sender Reputation?

Detailed Explanation

Sender reputation acts like a credit score for email sending. It is determined by factors like bounce rates, spam complaints, engagement (opens/clicks), spam trap hits, and authentication (SPF, DKIM, DMARC). A good reputation means your emails land in the primary inbox. A bad reputation routes your emails to the spam folder or blocks them entirely. ZeroBounce AI helps protect your sender reputation by removing harmful addresses from your lists.