📖 Glossary
What is Email Deliverability?
The ability to successfully deliver an email to a recipient's inbox, avoiding the spam folder or blocklists.
Detailed Explanation
Email deliverability encompasses the entire process of getting your email from your outbox to the subscriber's primary inbox. It is distinct from email delivery (which just means the server accepted the message). Good deliverability requires a strong sender reputation, clean email lists, proper technical authentication (SPF/DKIM/DMARC), relevant content, and engaged subscribers.
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