What is Bounce Rate?

Detailed Explanation

Bounce rate is a critical metric in email marketing. It's calculated by dividing the total number of bounced emails (hard and soft) by the total number of emails sent. A high bounce rate (typically anything over 2%) signals to Internet Service Providers (ISPs) that your list is outdated or acquired through spammy methods, which damages your sender reputation and causes future emails to go to the spam folder. Routine email verification is the best way to keep your bounce rate low.