📖 Glossary

What is Spam Trap (Honeypot)?

An email address used by ISPs and anti-spam organizations to identify spammers and block their emails.

Detailed Explanation

Spam traps are email addresses that are either created specifically to catch spammers (pristine traps) or are old, abandoned addresses that have been repurposed (recycled traps). Because these addresses are not used by real people, they should never receive legitimate marketing emails. Hitting a spam trap severely damages your sender reputation and can lead to immediate blacklisting. ZeroBounce AI utilizes extensive databases and proprietary algorithms to detect and remove known spam traps from your lists.

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